What is Social Media

Social Media is a category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn, Facebook, or My Space, social bookmarking sites like Delicious, social news sites like Digg or Simpy, and other sites that are centered on user interaction. Social Media's role in giving people the power to produce video, music, etc. on the web. Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.

Social Media Marketing (SMM):

A form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks (MySpace, Facebook, LinkedIn), social bookmarking (Digg, Stumbleupon), social media sharing (Flickr, YouTube), review/ratings sites (ePinions, BizRate), blogs, forums, news aggregators and virtual 3D networks (SecondLife, ActiveWorlds). Each social media site can be optimized to generate awareness or traffic. For more information, read Anvil's